The Power of Wearing Makeup.

Makeup is the modern form of armour. There is a reason why people who wear makeup reach for red lipstick when they need a confidence boost. Makeup is a form of living art, but it’s also the secret to inner confidence. Makeup is more than skin deep. Some people won’t leave their home without wearing makeup, while others save it for special occasions. Makeup is an individual experience and a way of wearing your heart on your sleeve. Cosmetics are just as important as the clothing that you wear. 

We’re deep-diving into the world of makeup and the lifestyle benefits of wearing cosmetics. Almost half of all women use makeup, with the average woman spending a pretty $15,000 on cosmetics throughout her life. Choosing to wear makeup is about more than looking good for your Instagram pictures. Spoiler alert: makeup is all about empowerment. 

The history of makeup

Did you know that makeup has been around for at least 7,000 years? In that time, the purpose of the products has hardly changed. You can think of cosmetics as being one of the oldest rituals in the world. Women all over the world use makeup, with their cultures influencing how they apply everything from eyeliner to lipstick.

Ancient Egypt is hailed as the foundation of modern cosmetics. In this era, both men and women used cosmetics to improve the appearance of their skin and to conceal body odour. One of history’s most famous women – Cleopatra – is synonymous with her thick kohl eyeliner. Men and women in ancient Egypt used kohl eyeliner to protect their eyes from the sun.

How makeup can change your life

Cosmetics are often thought of as a form of vanity. For years, they were brushed aside as a superficial way of improving your appearance. In reality, makeup has the power to transform your life. When you start to see yourself differently, your outlook on life changes as well. 

Applying a coat of lipstick or hiding blemishes under concealer can give you an instant confidence boost. Harvard Medical School even describes this as the “lipstick effect” – a psychological phenomenon caused by wearing makeup that improves your self-esteem and personality. Wearing cosmetics can change your outlook on life and make you more productive.

The ‘lipstick effect’ has even been shown to make women feel smart, as well as enhancing their confidence. Harvard’s research was conducted with undergraduate students, who found that the positive emotions from wearing makeup improve their academic performance. The next time you have a job interview or an exam, take the time to do your makeup beforehand. It might just change your life.

Women’s confidence is wrapped up in how they feel about their appearance and body. It’s this desire to improve their appearance that leads women to explore cosmetics and makeup as a way of enhancing their looks and individuality. Anyone who wears makeup does it to change and improve how they look. Research has shown that the self-confidence of college-age women is heavily influenced by the cosmetics they wear. The “lipstick effect” research by Harvard found that participants wearing makeup recorded having a higher perception of their beauty than those who were going natural.

You can think of makeup as giving you an instant serotonin boost. While research is still ongoing into the long-term effects of makeup wearing, there’s no doubt that it’s an instant mood-enhancer. Everyone feels better with a coat of mascara.

The therapeutic element of makeup wearing

Applying your cosmetics products is an age-old ritual. Although it sometimes might feel like a chore, it’s often the ultimate act of self-care. You can make the experience of makeup wearing more therapeutic by scheduling out time in the morning for your makeup routine. You want to find 5 to 10 minutes in the day to sit down and focus on yourself. Makeup wearing is a personal experience that is all about you. 

In the fast-paced world of today, applying your makeup might be the only time you have to yourself in the day. Take a lesson from ancient Egypt and turn your morning makeup routine into a ritual. It can help you relax and unwind at the start of the day, making sure you start it on the right foot. 

Makeup is for everyone

Most people start wearing makeup in their teenage years when their self-esteem starts to become intertwined with their appearance. Beauty – and the power of makeup – is all about being comfortable in your own skin. In our modern society, makeup is for everyone.

Whether you’re 15 or 50, you can use and enjoy the same makeup products. As we get older, most people find themselves relying on makeup to create a youthful appearance. Products like concealers and foundations can help hide everything from age spots to wrinkles and acne breakouts.

In the age of ‘social media’ makeup, cosmetics have become an art form. If you scroll through your Instagram feed, you’ll see thousands of influencers creating works of art with everyday cosmetics. 

One of the most interesting trends within the world of cosmetics is the move towards ‘everyday makeup’. Today’s makeup trends are all about using cosmetics to enhance your natural beauty. Trends like heavy contouring have been switched to soft sculpting.

Makeup is a personal experience that is becoming even more inclusive. Beauty brands are expanding their ranges to include more shade options while formulating products to meet the needs of different ethnicities and face shapes. 

The power of makeup is backed by science. Just like slipping into a little black dress, adding a coat of lipstick can make you feel like you could take on the world. Makeup is all about self-expression and exploring your individuality. Wearing makeup is about more than taking Instagram pictures. It’s about boosting your confidence and improving your outlook on life.

How does wearing makeup make you feel? Is the ‘lipstick effect’ real? Do you believe in the power of makeup? Let us know in the comments below!